Truce is a 100% organic, raw, vegan, and gluten-free restaurant with four locations in the Twin Cities. They serve fresh-pressed juice, smoothies, acai bowls, salads, and snacks that are made fresh daily. 

BEFORE

AFTER

Defining the brand's visual aesthetic

CASE STUDY

I wanted to create a visual brand identity for TRUCE that reflects their mission statement and values of creating the freshest products possible for their customers. I use white space and clean lines to highlight the transparency of their brand and their natural products. I implemented more scenes using whole ingredients in my photos to showcase the organic and fresh produce that is used to make their products in-house daily.

I do photography, communications strategy, and social media management for Truce. Weekly Instagram impressions immediately increased by 60% the first week I started managing the account. Website clicks increased by 25%, and “get directions” clicks doubled. Engagement has been at that level or better every week since I started doing photography, creating content, scheduling posts, and writing copy for their online accounts. Most importantly, sales are at an all-time-high, and the owners get to focus on what they do best: running the operations of their business.